Insinc Insights: Tag: FSC certified jumbo rolls

As more New Zealand businesses move towards sustainability, the market for eco friendly toilet paper has grown rapidly. But not all "green" products are created equal. Some companies use misleading claims to appear environmentally responsible without making meaningful changes — a practice known as greenwashing.

In this blog, we’ll guide you on how to confidently choose genuinely eco jumbo toilet rolls and avoid falling for greenwashed marketing.